Meet
Brandon Cassiano
Charlotte-based Entrepreneurial Commentator, Media Correspondent, and Content Strategist.
Empowering Innovative Thinkers Through Creative Solutions.
Brandon Cassiano is an entrepreneurial commentator and media correspondent covering business, entrepreneurship, and communication — through podcasting, writing, and on-the-ground coverage of the people building both. He's the host of Casual Babble, a contributor to Thank You for Your Interest, and a member of the NAB Show Content Creator VIP Program. Based in Charlotte, NC, Brandon spends as much time in the entrepreneurial community as he does covering it.
professionals, influencers, and new storytellers receive coaching on podcast development, formatting, and post-production services.
Brandon Cassiano also works within the nonprofit sector in a number of different roles. Past collaborations include Innovate Charlotte and PitchBreakfast, helping to promote educational, social, and team-building opportunities for Charlotte's startup ecosystem.
At present, Brandon acts as Co-Chair of the Communications and Marketing Committee for Unity in Community (UiC) North Mecklenburg, a nonprofit promoting, educating, and facilitating the importance of DEI practices in communities and business. Brandon also acts as part of the Global Steering Committee for The Hashie Awards, an organization that celebrates innovations and leaders in social media strategy each year. It operates under its parent organization Social Media Club.
Following his background and passion for broadcast media, Brandon, known by the stage name "BC Babbles," is the creator, host, and producer for the entrepreneur podcast Casual Babble, discussing business and marketing news, founder stories, and actionable insights for today's young professionals. Additionally, he produces and hosts the podcast Caffeination Nation, providing professional and casual advice to employers, employees, and job seekers in today's job market. The show is hosted on his Substack along with other forms of business and marketing-focused content.
Brandon Cassiano is also a co-host and contributor on the Podcasting Morning Chat morning show and is a member of the Podcast Professionals Association.
He aims to bring more social and educational opportunities to Charlotte, NC, in the form of workshops and seminar series in the near future and plans to use a portion of his revenue to help sponsor local nonprofits.
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Hello
About Brandon Cassiano
Brandon Cassiano is an entrepreneurial commentator and media correspondent covering business, entrepreneurship, and communication — through podcasting, writing, and on-the-ground coverage of the people building both. He's the host of the Casual Babble and Thank You For Your Interest... podcasts, a contributor to the Podcasting Morning Show, a Creator Partner with the Empowered Podcasting Conference, and a member of the NAB Show Content Creator VIP Program. Based in Charlotte, NC, Brandon spends as much time in the entrepreneurial community as he does covering it.
Where It Comes From...
The Background
Brandon's path here runs through more than a decade in communications and digital media, across agency, nonprofit, corporate, and entrepreneurial environments. That work touched digital marketing, content strategy, podcast production, executive communications, and brand development. Somewhere along the way, the throughline became clear: the work he found most meaningful wasn't the marketing execution, it was helping people understand ideas, build trust, and find each other through communication. That's the work he focuses on now.
Content Creation
Podcasts & Writing
Brandon hosts Casual Babble (as "BC Babbles"), covering business and marketing news, founder stories, and actionable insight for young professionals — now on Spotify for Creators. He also hosts Thank You for Your Interest..., a podcast on navigating today's job market, and writes on entrepreneurship, communication, and creative strategy on Substack.
Media Correspondence & Recent Coverage
Media Correspondence
Brandon is a member of the NAB Show Content Creator VIP Program, an invite-only community of creators in the media and entertainment industry, and a Creator Partner for the Empowered Podcasting Conference. He covers Charlotte's startup and entrepreneurial events as a correspondent, including recent coverage of the Seed the South Capital Summit and the grand opening of Do Greater Sparkhouse's Uptown Charlotte coworking location.
Community Involvement
In The Community
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Co-Chair, Communications & Marketing Committee — Unity in Community (UiC) North Mecklenburg
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Global Steering Committee — The Hashie Awards (Social Media Club)
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Co-host & Contributor — Podcasting Morning Chat
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Member — Podcast Professionals Association
Open Door
Off The Mic
When he's not producing or covering someone else's story, Brandon's interests in new-age entrepreneurship and business culture keep an eye out for the right partnerships, including sponsors for his podcasts and community content along with apparel and lifestyle brands built for that same audience.